The TV Opportunity: How Hotel Chains Can Tap into a New Revenue Stream

The hotel industry has long been focused on providing guests with a comfortable and convenient stay, with amenities such as free Wi-Fi, fitness centers, and on-site dining. However, one often-overlooked aspect of the hotel experience is the television. For years, hotels have viewed TVs as a necessary expense, a cost of doing business that provides a basic level of entertainment for guests. But what if hotels could turn their TVs into a revenue-generating opportunity?

In recent years, the way people consume media has changed dramatically. With the rise of streaming services such as Netflix, Hulu, and Amazon Prime, guests are no longer limited to traditional broadcast television. They can access their favorite shows and movies from anywhere, at any time. Hotels can capitalize on this shift by offering guests a personalized and interactive TV experience that goes beyond traditional broadcasting.

The Benefits of Interactive TVs

Interactive TVs offer a range of benefits for hotels, including:

1. Increased Revenue: By partnering with streaming services and offering guests the ability to access their favorite shows and movies, hotels can earn revenue through commission-based models.
2. Enhanced Guest Experience: Interactive TVs provide guests with a personalized experience, allowing them to access their favorite content and control their viewing experience.
3. Data Collection: Interactive TVs can provide hotels with valuable data on guest viewing habits, which can be used to inform marketing and advertising efforts.
4. Competitive Advantage: Hotels that offer interactive TVs can differentiate themselves from competitors and attract guests who are looking for a unique and personalized experience.

How Hotels Can Tap into the TV Opportunity

So, how can hotels tap into the TV opportunity and start generating revenue from their TVs? Here are a few strategies:

1. Partner with Streaming Services: Hotels can partner with streaming services such as Netflix, Hulu, and Amazon Prime to offer guests access to their content.
2. Install Smart TVs: Hotels can install smart TVs that allow guests to access streaming services and other interactive content.
3. Offer Personalized Recommendations: Hotels can use data and analytics to offer guests personalized recommendations for TV shows and movies based on their viewing history and preferences.
4. Develop a TV-Based Loyalty Program: Hotels can develop a loyalty program that rewards guests for watching certain TV shows or movies, or for completing certain viewing milestones.

Case Study: Marriott International

Marriott International, one of the largest hotel chains in the world, has already begun to tap into the TV opportunity. In 2019, the company launched a new TV platform that allows guests to access streaming services such as Netflix, Hulu, and Amazon Prime from the comfort of their hotel room. The platform, which is currently available in over 100 Marriott properties, has been a huge success, with guests enjoying the ability to access their favorite content on demand.

Conclusion

The TV opportunity is a significant one for hotel chains, offering a new revenue stream and a way to enhance the guest experience. By partnering with streaming services, installing smart TVs, offering personalized recommendations, and developing a TV-based loyalty program, hotels can turn their TVs into a revenue-generating opportunity. As the hotel industry continues to evolve, it’s likely that we’ll see more and more hotels tapping into the TV opportunity and offering guests a personalized and interactive TV experience.

Key Takeaways

• Hotels can generate revenue from their TVs by partnering with streaming services and offering guests access to their content.
• Interactive TVs provide guests with a personalized experience and can help hotels differentiate themselves from competitors.
• Hotels can use data and analytics to offer guests personalized recommendations for TV shows and movies.
• The TV opportunity is a significant one for hotel chains, offering a new revenue stream and a way to enhance the guest experience.